Staffordshire University, UK BA (Hons) Travel, Tourism & Hospitality Management
Duration
Full-Time:8 months
Part time: 8 months
Course Fee
$22,147.37
The BA (Hons) in Travel, Tourism & Hospitality Management award aims to develop the advanced study of travel, tourism and hospitality management and facilitate progression, both academic and vocational, by means of developing intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning. The award aims to produce graduates with the vocationally relevant managerial skills and knowledge for them to play a leading role in travel, tourism, hospitality management and related service industries
Minimum criteria for admission are as follows
EITHER
• Minimum age of 19 years PLUS
• Relevant Shelton Advanced Diploma
OR
• English language IELTS 6.0 or equivalent PLUS
• Other recognised qualifi cations of approved overseas Institutions of Higher Education
PLUS any necessary subject pre-requisites.
Modules Synopsis
Conference, Exhibitions & Events Management:
This module examines conference, exhibitions & events planning from the viewpoint of both the client and the provider. It evaluates the provision of CEE within the context of business tourism, and makes comparisons between business and leisure tourism products and consumers. This module considers the implication of these comparisons, and of the differences between business and leisure consumer needs and purchase patterns for managers in the CEE sector. Operational issues of concern to the industry will be included, such as budgeting for CEE, meeting delegate requirements, food and beverage provision in the conference setting and logistical management of multiple events at individual venues. Factors influencing CEE buyers will be identified, and the role of the professional conference organizer, along with the relevant trade organizations will be reviewed.
Hospitality Management:
In this module, the students will be guided into understanding the totality of the hospitality industry. They will be exposed to the principles and practices, operational situations and management cases within the industry. The classic management theories and responsibilities will also be introduced with emphasis on the hospitality industry applications. The topics covered in this module will be:
- Introduction to the principles and practices of the hospitality industry
- The customers and customer expectations
- Lodging component
- Restaurants and managed services
- Recreation, gaming and entertainment component
- Leadership and management functions in hospitality organizations
The people and the system (workplace teams/ working with customers/ safety and security issues.
Land, Sea & Air Transportation Management:
The purpose of this module is to provide students with solid understanding of the role of various modes of transportation in domestic and international tourism development as well as various policy issues and technological developments shaping the transportation industry. The topics covered in this module are:
- history and role of transportation systems in tourism
- quantitative techniques in tourism transportation – travel choice models, networking models, yield management etc.
- present and future dimensions of airline industry;
- surface transportation - rail industry, the cruise line industry, the car rental industry, the motor coach industry
- macro-level environmental impacts and influences
- marketing and service delivery issues in tourism transportation
- collaborative links with other sectors of the tourism industry
Modern Recreational Tourism:
In this module, the students will be guided into understanding the important aspects of recreational tourism namely arts, entertainment, heritage and sports. They will be exposed to the growth and development of this form of tourism and to the policy initiatives and current management practices as well. Certain focus will be directed to the reasons of the popularity of this form of tourism to both decision makers and tourists.
Strategic Tourism in South & Southeast Asia:
This module will introduce students to major economic and socio-cultural issues in tourism's role as a tool for development, especially in developing countries and regions. It overviews systematically the tourism's pitfalls in developing countries.
- Development theories with respect to spatio temporal tourism process
- tourism and structural change in developing countries
- multinational companies and Asian countries
- tourism, authenticity and social change
- emergence and changing demand pattern for tourism in Asian countries
- government's role in initiating, supporting or restricting tourism
- competitive environments and strategic options in tourism
- case studies to illustrate the variety of experience of tourism development in some
destination areas
- future aspects of tourism in developing countries
Research Methods:
This module covers different research methodologies. It provides the tools and techniques for completion of the final year investigation. The topics covered are: ideas generation, reviewing and evaluation of literature, research approaches and strategies, access and ethical issues, sampling techniques, secondary data sources, observational and interview research, questionnaire design and
development, analysing quantitative and qualitative data and discussion of findings.
Project:
The purpose of this module is to allow students to extend and deepen their knowledge of an aspect of a business-related subject area appropriate to their award. Students will apply a range of secondary research skills covered in Research Methods.
Staffordshire University, UK BA (Hons) Human Resource Management
Duration
Full-Time:8 months
Part time: 8 months
Course Fee
$22,147.37
The BA (Hons) in Human Resource Management award is designed for those students whose interests and / or career aspirations are centred around the ‘people’ aspects of business. The award will develop students’ awareness of theories of learning and performance and the organisational context of Human Resource Management.
Minimum criteria for admission are as follows
EITHER
• Minimum age of 19 years PLUS
• Relevant Shelton Advanced Diploma
OR
• English language IELTS 6.0 or equivalent PLUS
• Other recognised qualifi cations of approved overseas Institutions
of Higher Education PLUS any necessary subject pre-requisites.
Modules Synopsis
Changing Organization in Uncertain World 1
People claim that change is hard because of the people or `soft' issues. This module aims to help identify
the impact of change on people in the employment environment and the implications of different
perspectives on how change is understood and subsequently manipulated.
Changing Organization in Uncertain World 2
The module considers the strategic contribution that HRM can make to organisational objectives,
effectiveness and performance. This will be achieved through studying models, tools and concepts as applied to:
- External and internal environments
- Stakeholder contribution and control
- HR strategies including the debate between 'best fit' and 'best practice'
- Measures of organisational performance
- Leading to HR strategies for:
- Structures, including outsourcing
- Planning, recruitment and selection
- Learning and development
- Performance appraisal and reward
- Employee relations, involvement and communication
- Within the context of:
- Ethical imperatives of the modern workplace
- Continuity and change
- Business and employee expectation
- European frameworks
Strategic Management:
This module covers such topics as using strategic tools, models and concepts, analysis of the external environment and internal capabilities of the organization.
Decision Making:
This module considers decision making under uncertainty. Aspects will include:-
- Extension of investment appraisal
- Forecasting
- Hedging e.g. foreign currency exposures
- Game theory and applications e.g. auctions and tendering.
Research Methods:
This module covers different research methodologies. It provides the tools and techniques for completion of the final year investigation. The topics covered are: ideas generation, reviewing and evaluation of literature, research approaches and strategies, access and ethical issues, sampling techniques, secondary data sources, observational and interview research, questionnaire design and
development, analysing quantitative and qualitative data and discussion of findings.
Project:
The purpose of this module is to allow students to extend and deepen their knowledge of an aspect of a business-related subject area appropriate to their award. Students will apply a range of secondary research skills covered in Research Methods.
International Human Resource Management:
There is an increasing and accelerating need for organisations to compete in a global market. Managers have to develop a skill set to meet the global challenge of working with and in an international community. The module seeks to explore the demands made on the international manager and also investigates implications for human resource management in a variety of countries.
Retail Marketing Management:
This module covers such topics as introduction to, evolution of retail marketing and management,, industry structure and key theories, understanding the consumer and their motives, choices, decision making. It will also touch on the retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service; as well as the retailing trends - internationalisation, e-tail marketing, consumerism and ethics.
Staffordshire University, UK BA (Hons) International Business Management
Duration
Full-Time:8 months
Part time: 8 months
Course Fee
$22,147.37
The BA (Hons) in International Business Management award focuses on the International aspects of doing business. Students will develop their knowledge of the International business environment and will demonstrate the ability to analyse appropriate approaches to solving business problems.
Minimum criteria for admission are as follows
EITHER
• Minimum age of 19 years PLUS
• Relevant Shelton Advanced Diploma
Or
• English language IELTS 6.0 or equivalent PLUS
• Other recognised qualifi cations of approved overseas
Institutions of Higher Education PLUS any necessary subject
pre-requisites.
Modules Synopsis
International Human Resource Management:
There is an increasing and accelerating need for organisations to compete in a global market. Managers have to develop a skill set to meet the global challenge of working with and in an international community. The module seeks to explore the demands made on the international manager and also investigates implications for human resource management in a variety of countries.
Managing International Supply Chain:
This course charts the paradigm shift from the conventional wisdom of mass production to the innovation of the Japanese method known as just -in -time (JIT). It explores the development of JIT as a total business system and explains its key philosophies and core techniques such as layout design, flow management, kanban, supplier development and partnership sourcing. And then traces the international development of JIT to present day business strategies such as lean enterprise, supply chain management and value chains.
Retail Marketing Management:
This module covers such topics as introduction to, evolution of retail marketing and management,, industry structure and key theories, understanding the consumer and their motives, choices, decision making. It will also touch on the retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service; as well as the retailing trends - internationalisation, e-tail marketing, consumerism and ethics.
Strategic Management:
This module covers such topics as using strategic tools, models and concepts, analysis of the external environment and internal capabilities of the organization.
Decision Making:
This module considers decision making under uncertainty. Aspects will include:-
- Extension of investment appraisal
- Forecasting
- Hedging e.g. foreign currency exposures
- Game theory and applications e.g. auctions and tendering.
Contemporary & International Marketing
This module is designed to enable students to develop marketing strategies and plans in and across a
range of different international environments with a focus on the traditional and contemporary elements of international and global marketing. As well as extending students' marketing and strategic skills obtained in the core modules into a global context which reflects the growing importance of multinational organisations, the module also develops knowledge and skills in international marketing processes. Topics covered in the module will be drawn from: a comparison of varying models of the differences between the concepts of international and global marketing; globalisation and fragmentation of markets; contextualised review of the major dimensions of international and global marketing - political, economic and cultural differences between markets; analysis and targeting of international marketing opportunities; international market selection and expansion; market entry mode decisions evaluation and operation of export, contractual and investment techniques; global positioning and branding; marketing mix issues; international marketing planning; contemporary issues.
Research Methods:
This module covers different research methodologies. It provides the tools and techniques for completion of the final year investigation. The topics covered are: ideas generation, reviewing and evaluation of literature, research approaches and strategies, access and ethical issues, sampling techniques, secondary data sources, observational and interview research, questionnaire design and
development, analysing quantitative and qualitative data and discussion of findings.
Project:
The purpose of this module is to allow students to extend and deepen their knowledge of an aspect of a business-related subject area appropriate to their award. Students will apply a range of secondary research skills covered in Research Methods.
Staffordshire University, UK BA (Hons) Business Management
Duration
Full-Time:8 months
Part time: 8 months
Course Fee
$22,147.37
The BA (Hons) in Business Management award requires students to understand the context, nature, role and signifi cance of management activities as undertaken by managers in a range of organisations. Students will be encouraged to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts. This award offers students a vocationally relevant degree which will enable them to become operationally effective in a management role as quickly as possible.
Minimum criteria for admission are as follows
EITHER
• Minimum age of 19 years PLUS
• Relevant Shelton Advanced Diploma
OR
• English language IELTS 6.0 or equivalent PLUS
• Other recognised qualifi cations of approved overseas Institutions of Higher Education PLUS any necessary subject pre-requisites.
Modules Synopsis
Enterprising Management:
The introductory stage of the module will be used to identify the special personal skills and knowledge
expected to be the driving force in enterprising managers. This will be identified by blending the
entrepreneurial and business management backgrounds of traditional theory. SME's the traditional
spawning grounds of enterprise initiative will be examined on the basis of the appropriate organisational
structure for enterprise development. Crafting a business plan in the second part of the module is
intended to encapsulate the overall beliefs and recommendations of the enterprising manager.
The Changing Face of Management
In this module, student will become familiar with a wide range of interdisciplinary issues, including:
- Pioneering ideas in management
- Managerial decision making and problem solving
- Leadership in organisations
- The learning organisation
- Knowledge management
- Knowledge value and competitive advantage of knowledge within organisations
Contemporary Management Issues
The aims of the module are to encourage students to engage with the application of ethical reasoning to specific issues or areas of practical concern faced by management today. To determine the extent to which the issues are amenable to ethical reasoning. To introduce the student to arguments, concepts and abstract ideas needed to solve problems at hand.
Strategic Management:
This module covers such topics as using strategic tools, models and concepts, analysis of the external environment and internal capabilities of the organization.
Decision Making:
This module considers decision making under uncertainty. Aspects will include:-
- Extension of investment appraisal
- Forecasting
- Hedging e.g. foreign currency exposures
- Game theory and applications e.g. auctions and tendering.
Research Methods:
This module covers different research methodologies. It provides the tools and techniques for completion of the final year investigation. The topics covered are: ideas generation, reviewing and evaluation of literature, research approaches and strategies, access and ethical issues, sampling techniques, secondary data sources, observational and interview research, questionnaire design and
development, analysing quantitative and qualitative data and discussion of findings.
Project:
The purpose of this module is to allow students to extend and deepen their knowledge of an aspect of a business-related subject area appropriate to their award. Students will apply a range of secondary research skills covered in Research Methods.
Retail Marketing Management:
This module covers such topics as introduction to, evolution of retail marketing and management,, industry structure and key theories, understanding the consumer and their motives, choices, decision making. It will also touch on the retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service; as well as the retailing trends - internationalisation, e-tail marketing, consumerism and ethics.
Staffordshire University, UK BA (Hons) Marketing Management
Duration
Full-Time:8 months
Part time: 8 months
Course Fee
$22,147.37
The BA (Hons) in Marketing Management award facilitates understanding of the theories and concepts that underpin effective marketing, and the practical skills required to start a career in marketing. Key areas covered include customer lifestyles and behavior, customer value, marketing communications, international marketing, market decision-making and general business modules, allowing students to gain clear understanding of the vital role of marketing within the business context.
Minimum criteria for admission are as follows
EITHER
• Minimum age of 19 years PLUS
• Relevant Shelton Advanced Diploma
OR
• English language IELTS 6.0 or equivalent PLUS
• Other recognised qualifi cations of approved overseas Institutions of Higher Education PLUS any necessary subject pre-requisites.
Modules Synopsis
Contemporary & International Marketing
This module is designed to enable students to develop marketing strategies and plans in and across a
range of different international environments with a focus on the traditional and contemporary elements of international and global marketing. As well as extending students' marketing and strategic skills obtained in the core modules into a global context which reflects the growing importance of multinational organisations, the module also develops knowledge and skills in international marketing processes. Topics covered in the module will be drawn from: a comparison of varying models of the differences between the concepts of international and global marketing; globalisation and fragmentation of markets; contextualised review of the major dimensions of international and global marketing - political, economic and cultural differences between markets; analysis and targeting of international marketing opportunities; international market selection and expansion; market entry mode decisions ? evaluation and operation of export, contractual and investment techniques; global positioning and branding; marketing mix issues; international marketing planning; contemporary issues.
Research Methods:
This module covers different research methodologies. It provides the tools and techniques for completion of the final year investigation. The topics covered are: ideas generation, reviewing and evaluation of literature, research approaches and strategies, access and ethical issues, sampling techniques, secondary data sources, observational and interview research, questionnaire design and
development, analysing quantitative and qualitative data and discussion of findings.
Brand Management:
The phenomenon of the brand within our society is well worthy of discussion and study. Brands are
positively valued by consumers, are of enormous value to companies and their impact on global society is hotly debated. This module will provide a conceptual key to open up the ideas and applications of brands and branding and its use as a strategic tool. It will explore the impact of brands on all stakeholders and evaluate the essential role of marketing management in developing and sustaining brands over time.
Retail Marketing Management:
This module covers such topics as introduction to, evolution of retail marketing and management,, industry structure and key theories, understanding the consumer and their motives, choices, decision making. It will also touch on the retail marketing mix - atmospherics, location, merchandise management, pricing, communications, service; as well as the retailing trends - internationalisation, e-tail marketing, consumerism and ethics.
Strategic Marketing Management:
The purpose of this module is to outline the strategic marketing planning process and the culmination of the process (the marketing plan) and its relationship to corporate strategic planning. We will xamine
critically the tools of analysis needed to support the whole marketing planning process; appropriate
marketing objectives and strategies; the structure and contents of a marketing plan; the interfaces with other business functions that underpin the planning process; and the implementation and control issues that will affect the marketing plan. A significant emphasis will be placed upon the numerical aspects of decisions in the strategic marketing planning process. For example: the use of forecasting models; data and information analysis; customer analysis and modelling; and for marketing mix decisions.
Integrated marketing Communication:
In a world which is over-crowded with messages coming from all quarters, organisational success can depend on effective marketing communications which can cut through the clutter. This module is designed to enable students to develop marketing communications strategies and plans across a range of different organisational contexts. It will also include the management of relationships with a variety of stakeholders including consumers and marketing channel members.
Topics covered in the module will be drawn from: buyer behaviour and how, when and where it can be influenced by marcoms: the nature of brands and the role of marcoms in shaping them , the marcoms mix including advertising, personal selling, direct mail, public relations, sales promotion et al: the marcoms planning process, determining communications budgets and evaluating effectiveness, relationship management, relationship issues with marketing channels and marketing communications agencies, the influence of ethical considerations.
Project:
The purpose of this module is to allow students to extend and deepen their knowledge of an aspect of a business-related subject area appropriate to their award. Students will apply a range of secondary research skills covered in Research Methods.
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